About
Isabel Merriman
Hello! I'm Isabel Merriman, a passionate and driven digital marketing professional based in Cleveland, OH. I graduated Summa Cum Laude from The Ohio State University with a Bachelor of Arts in Strategic Communication. My academic journey closed with a perfect 4.0 GPA and continuous recognition on the Dean's List, where I honed my skills in crisis communication, strategic message design, and public communication campaigns.
Despite being a recent graduate, I bring four years of hands-on experience in digital marketing across various industries. My expertise lies in crafting and executing multichannel marketing campaigns, promoting events and books, and implementing inclusive marketing strategies that resonate with diverse audiences.
Get to Know
Isabel Merriman
Professional Journey
I am a marketing consultant at Riso Empowerment Consulting and a freelance digital marketing specialist for Careplan Geriatric Care Managers. My roles involve:
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Developing and implementing strategic digital marketing plans
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Creating promotional assets in Canva
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Optimizing Web Content for SEO in WordPress
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Driving engagement on social media platforms
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Providing marketing and design guidance
Additionally, my contributions to the St. Malachi Church Run/Walk have significantly boosted registration and social media metrics.
Previously, I served as a Social Media Co-Op at The Sherwin-Williams Company, where I managed reputation and quality assurance for global social media channels and introduced accessible social media best practices. My work in digital marketing for the Group Plan Commission/Cleveland Public Square resulted in impressive growth in social media engagement and reach.
Skills & Certifications
I am proficient in graphic design (Canva, Adobe Creative Suite), content creation, copywriting, and social media management (Sprout Social, Hootsuite, Airtable). My technical skills include SEO, email marketing, and web content management (Wix, WordPress, Squarespace). I also hold several certifications, including Social Media Monitoring, Leading in Crisis, Content Creation Strategy, and more.
Volunteerism & Community Involvement
Community service is close to my heart. I volunteer as a Marketing Consultant for the St. Malachi Church Run/Walk and participate in other community projects, such as fundraising for VeloSano.
Honors & Awards
During my career, I have won numerous awards for my work. At Sherwin-Williams, I earned three awards for reputation management, spearheading a content accessibility initiative, and for my social media reports.
At The Ohio State University, I was voted the Most Persuasive Speaker in my Persuasive Communication course.
I am excited to continue leveraging my skills and experiences to create impactful marketing strategies and contribute positively to my community and the digital marketing field. Connect with me on LinkedIn or explore my portfolio to see my work in action.